TapIQ › Trade show lead capture

Trade show lead capture that happens in the conversation

Your reps already shake hands and hand out cards at the booth. TapIQ makes the card itself the capture step — one tap, no typing, and the visitor is captured before the conversation ends.

The booth problem is not collecting names. It is what you can act on afterwards.

Every booth has a way to collect a name. A badge scanner rented for the event, a bowl of paper cards, a rep typing into a phone between conversations. All three mean you leave the show with something. None of them mean you leave with a contact you can work.

A badge scanner is typically the event's, rented for the event, and it reads whatever the event chose to put on the badge. What you work afterwards is whatever that system gives back to you. Paper cards carry only what is printed on them, and nothing about the conversation. Manual entry is the worst of the three, because it happens after the fact, from memory, at the end of a long day on your feet.

TapIQ moves the capture into the conversation. The card your rep is already handing over is the capture device, and what it produces is a contact record rather than a row in an export.

• A scanner rented for one event leaves you reconciling a separate export per show.
• Paper cards are dead data — someone still has to type them in.
• Notes typed after the conversation lose the part that mattered: what was actually said.

What one tap does at your booth

A visitor taps your rep's card with their own phone. Your branded profile opens — no app to download, no QR code to line up, nothing for them to install, on iPhone or Android. They tap save, and their name, email and phone are captured with no manual data entry on either side.

From there nobody at the booth has to do anything. The record is queued for enrichment, a lead score is attached, and the contact is queued for the batched push to your CRM. Your rep is already talking to the next person.

The profile is not a vCard either. It carries your links, your CTAs, social handles, a booking page and event photos, so a visitor who is genuinely interested can open your booking page while they are still standing in front of you.

• Tap — your branded profile opens instantly on the visitor's own phone.
• Save — name, email and phone captured, with zero typing.
• Enrich — the record is queued and filled in automatically in the background.
• Score — a lead score is attached to the contact and persists on the record.
• Sync — the contact goes into the CRM queue and reaches Salesforce, HubSpot, Monday.com or GoHighLevel on the next batched push.

What actually lands on the contact, and when

Enrichment is asynchronous. The contact itself is captured the moment they save; the enrichment runs behind it through a queue and a data provider, and it takes minutes rather than seconds. Nobody at a booth should be standing there watching a screen for it, and we will not put a number on it.

Four layers fill in automatically from the tap. The rest of the nine-layer contact profile depends on what you have connected, and two of the nine are not built yet. That distinction matters more at a trade show than anywhere else, because you are planning a follow-up motion around it.

• Identity — full name, email and phone captured from the tap; LinkedIn added by enrichment in the background.
• Role — job title, seniority, department.
• Firmographics — company size, industry, revenue, tech stack, funding stage.
• Lead score — a rule engine that combines fit points and engagement points into one number. It ranks your list; it is not an intent prediction.
• Email and meeting intelligence — needs a connected Gmail or Outlook, and reflects your own threads and meetings rather than anything pulled from the visitor.
• Return-visit signal — needs the TapIQ snippet installed on your own website, and only covers activity on that site.
• AI-inferred intent signals on each contact — synthesised from the contact's enrichment data, so they land with enrichment rather than at the tap. The stakeholder map is on the roadmap and not generated today; do not plan a post-show sequence that depends on it.

Tap-to-Text, for the visitor who would rather text than save a contact

One profile on your account carries the TapIQ number, and the card tied to that profile starts a text message instead of opening a profile. The visitor taps, their own Messages app opens with an editable draft addressed to your dedicated TapIQ number, and nothing is sent automatically — they decide whether to press send. If they do, their carrier-verified mobile number becomes a contact through the same pipeline: captured, enriched, scored, synced.

Be precise about what this is, because booth teams tend to assume more. TapIQ sends one automatic reply per visitor per 24 hours — a greeting, your card link, and a fixed STOP footer. It is not a two-way inbox and there is no message thread inside TapIQ. Everything after that reply is an ordinary conversation between the visitor and your rep in their own Messages app.

Numbers are US local. One number belongs to the account and is attached to a single profile, so decide before the show which profile carries it. It is free on every plan.

After the show

Every contact comes back carrying a lead score, so the list is already ranked rather than alphabetical. Work the top of it.

CRM sync is a batched, queued push rather than a per-tap trigger. Contacts reach Salesforce, HubSpot, Monday.com or GoHighLevel without anyone copying and pasting, and Salesforce contacts are deduplicated by email so a second tap does not become a second record. Two honest limits: company and account records are not synced yet, only contacts; and Slack does not fire on the tap path, so if your plan involves a Slack ping the moment a card is tapped, that is not what happens. TapIQ posts to Slack on manual contact adds, deals and tasks.

The AI side helps with the writing rather than the deciding. There is outreach drafting and a data-backed briefing, and email and meeting intelligence pull context from a connected Gmail or Outlook so a follow-up can reference the meeting you actually had. There is no autonomous agent working your post-show list for you.

Before the show: cards, profiles and who carries what

Everyone working the booth can have their own profile and their own card. Analytics are kept per profile — views, taps, saves and clicks — so you can see what each person's card actually did instead of one undifferentiated pile of leads, and the dashboard behind it goes well beyond those per-profile counts. How many seats and profiles you get comes with the plan, and there is a free plan to start on. Current tiers are in the pricing section on the homepage: https://www.tapiq.com/#pricing

Cards are ordered inside the TapIQ app rather than on this site, and the reason is practical. TapIQ knows which profile the chip should open, so it is programmed before it ships — no setup, no pairing, no blank card arriving the week of the show. TapIQ-branded cards ship within 48 hours.

TapIQ is in beta. Everything described on this page is what the product does today; where something is on the roadmap, this page says so rather than leaving you to find out at the booth.

Common questions

Does TapIQ replace our badge scanner?

It captures independently of the event's system, so the contacts are yours and you are not waiting on an export. TapIQ has no integration with badge or event platforms, so if you also need the event's own lead list, run both.

Does the lead score tell us who is in market?

No. The lead score is a rule engine — fit points plus engagement points, resolved into one number that persists on the contact. It ranks the list you came back with. AI-inferred intent signals on each contact are a separate thing — they come from the contact's enrichment data, not from the score.

How quickly does an enriched contact reach our CRM?

The contact itself is captured instantly. Enrichment is asynchronous — tap, queue, provider, callback — so it takes minutes rather than seconds, and the CRM push is a batched queue rather than a per-tap trigger. We do not promise a specific time.

Can everyone working the booth have their own card and profile?

Yes. Each team member can have their own profile and their own card, and analytics are per profile, so views, taps, saves and clicks stay attributable to the person who earned them. How many seats and profiles you get depends on the plan — see the pricing section on the homepage.

What is Tap-to-Text, exactly?

A tap opens the visitor's own Messages app with an editable draft to your TapIQ number, and they choose whether to send it. TapIQ replies once per visitor per 24 hours with your card link and a STOP footer — it is not a two-way inbox, numbers are US local, and one number belongs to the account and is attached to a single profile.

How do we get cards in time for a show?

Cards are ordered in the TapIQ app, not on this site, so the chip is programmed to the right profile before it ships — no pairing and no blank cards. TapIQ-branded cards ship within 48 hours of the order, with carrier transit on top of that, so order ahead of the show rather than the week of it.